“Next Generation” campaign

Gillette has been synonymous with masculinity for over a century, driving men's grooming and self-image all together. But in recent years, GenZ men and their definitions of masculinity have evolved faster than we have.

We’ve all seen father teaching son… hell Gillette owned that moment in their shaving ads forever, but this GenZ generation is not only finding their own way in life, but leading the way for others.

We’ve set the tone for the brand for the foreseeable future where we plan to flip the convention (in some way that Gillette as a brand has even created). And plan to illustrate all the ways GenZ inspires every generation to think differently about grooming. Welcome to the Next Generation of Grooming with Gillette.