tvc
"See The Value In Change"
S&P is a company that shares data and is using it to better the economy. We created a video that explains that S&P Global believes that investment in women is an investment in us all.
Some think that we are all investing enough. Some don’t see that equality pays. But S&P has the numbers to prove it. So listen to our future little bad ass girls, they have something to tell you.
Agency: Publicis NY
Role: Art Director
Copywriter: Deirdre Hering
CD: Shaun Bruce & Josh Horn
ECD: Erica Roberts
Director: Danielle Katvan
Installation Artist: Michael Murphy
INSTALLATION
#ChangePays
We decided to speak a language that everyone understands… MONEY. By putting women’s faces in the currencies of the world’s largest economies, our message “Change Pays",” came to life by being hung in the middle of the WTC Oculus on International Women’s Day.
Accompanied with a digital kiosk and AR app to showcase S&P’s essential data, once again proving that it pays for all of us to fight for gender equality in the workforce.
